As engagement and time on your site increases, users are in control of how they consume and control their own experience. What is interesting to one site visitor may not pique the interest of another, analytics play a major role in determining if your video content strategy is driving your unique message home.

The Waywire Enterprise suite of analytics provides you a concise snapshot into the behaviors of your site visitors, and shows you data on other sites where your video has been embedded. How much of the video did your users actually watch? Which videos were the most engaged in? Combined with other web analytics such as Omniture and Google, the Waywire Enterprise Analytics provide you with the tools you need to understand the unique behaviors to target greater engagement, structure better ad campaigns and increase monetization.

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