All posts in “blog”

Waywire Networks Signs TEN: The Enthusiast Network as Licensee for Waywire Ad Tech Pre-Roll Video Monetization Patent.

Waywire Networks announced today a Patent licensing agreement with TEN: The Enthusiasts Network (TEN), the world’s premier network of enthusiast brands.The Agreement provides TEN with a license to Waywire’s patent of groundbreaking monetization technology for video across websites. 

“Together, we will work to ensure TEN has the ability to monetaize video across its sites and grow it’s valuable video footprint” said Waywire CEO and patent co-author Steven Rosenbaum. “There’s no doubt that audiences and advertisers are looking to move budgets to on-line media, and video is driving a significant portion of that enthusiasm.  We’re pleased to see a mix of created and curated content bringing value to our partners.”

“With more than 50 publications, 60 websites, 50 events, 1,000 branded products,, TEN inspires enthusiasts to pursue their passions” said Greg Morrow, SVP Digital for TEN’s Sports & Entertainment group.  “We’re pleased we were able to work with Waywire’s technology, and look forward to growing our relationship with the company.”

Waywire provides a variety of solutions for companies looking to develop and enhance their sites video inventory.  Waywire technology provide the ability to discover, aggregate, curate, and monetize video from a variety of web-wide sources. Companies of all sizes rely on Waywire to meet their current business needs and to provide guidance on developing and acquiring video relevant to their product roadmaps. 

About Waywire Networks:

The Waywire platform currently provides patented video curation and discovery of video for more than 90,000+ publishers, ecommerce sites, and communities. The Waywire.com curation technology is protected under U.S. Patent # 8,117,545.  Waywire’s Pre-Roll Everywhere patent is protected under U.S. Patent #8,812,956

Waywire is a social video network that lets you discover, create and share videos that matter to you. Unlike video hosting sites, members of the #waywire network can pull content from anywhere on the Web for their collections. Content from more than 200 news, opinion, entertainment, lifestyle and sports publishers is currently available. Angel and seed investors include Rosetech Capital, Ogden Ventures, Kelly Investments, First Round Capital, Eric Schmidt’s Innovation Endeavors, Linked In CEO, Jeff Weiner, Oprah Winfrey, and Troy Carter.

About TEN: The Enthusiast Network

TEN: The Enthusiast Network is the world’s premier network of enthusiast brands, such as MOTOR TREND, AUTOMOBILE, HOT ROD, SURFER, TRANSWORLD SKATEBOARDING, and GRINDTV.  With more than 50 publications, 60 websites, 50 events, 1,000 branded products, TEN delivers both the world’s largest audience in the automotive category, and the world’s largest action/adventure sports media platform.  TEN inspires enthusiasts to pursue their passions.  For more information, visit enthusiastnetwork.com.

Case Study: Haymarket Media’s Clinical Advisor

CASE STUDY: Haymarket Media’s CLINICAL ADVISOR


Jim Burke is the VP, Digital Products at Haymarket Media and runs the medical publishing division. He talked with us about the journey from being a print company to embracing curated digital media.

“We are in the process of really transforming our company from a legacy print business to true media company. Video was part of that progression. We knew we couldn’t just send out a journal anymore.”

Clinical Advisor is a closed circulation magazine serving the Physician Assistant and Nurse Practitioner market. But Haymarket knew that Clinical Advisor couldn’t be just a print publication any longer.

“Our readers are consuming content across multiple platforms. It’s print. It’s web. It’s mobile. It’s mobile web. And their expectations across those media platforms are very different. I don’t think you can have a successful website by just posting print content anymore. “

The Challenge for Jim and his team was how to get video content to his readers without expending content creation dollars he didn’t have advertising to support.

“How could you possibly have enough content if you are just getting started. And, is there any value to having one video per week put on your site? We originally looked at trying to shoot our own videos and create some sort of studio. And that ended up being cost prohibitive, so we just really started to find other ways to add video. Content curation really allowed us to gather a lot of videos, and create a really robust channel very very quickly. If we had created a studio it would have taken us months, if not years, to have that really robust channel with a lot of video on it.“

Once they were committed to video curation – they considered a manual process, but quickly determined that wouldn’t scale.

“Our web director knew that we could go in and just add a lot of YouTube content and embed them on to our sites, but that seemed like that would not be an optimum solution, because if the video changed or was taken down, we would never know about it, and that’s where the idea of video curation came in and that’s really how we found Waywire. “

Within three weeks of committing to the Waywire content curation platform, Clinical Advisor was offering visitors access to a vast, and growing collection of high quality curated content.

“All of our journals are always very timely and relevant. But I think when we got into video it really became the best of the web. You don’t have to go out and search through Google, or YouTube, or the other twenty sites that are included, and try to figure out what the best ones are. Our editors, who our readers already trusted to bring them good information, now do that for them on a regular basis.”

What Clinical Advisor knew, was that they needed a product that could deploy quickly, with a robust underlying technology.

“What we were looking for was a simple solution that would really allow us to look across multiple sites. And then once we identified those keywords of those sites that had good content, to be able to save them so we didn’t have to go back to square one over and over again. We talked to a few companies. To be quite honest, Waywire came in very early in the process and was willing to work with us. Their solution for implementation was very easy. “

Chris Bubeck, the Digital Product manager at Haymarket Medical, explains: Anytime we had a question and needed quick response, they’d look into it or they would know the answer right away. So it helped to get everything done quickly. And we had another project where they helped us with designing a specialty resource page….. We were able to show them what we were looking for, and they were able to come back to us with something that fit what we were looking for. So it helped a lot.

The implementation was quick, but what Clinical Advisor really needed was an easy, ongoing video solution that wouldn’t soak up lots of staff editorial or tech resources.

Chris Bubeck explains, “A lot of it [the curation] is automated where it comes to you and you just get an email where it narrows it down to forty videos for you to look at and maybe you pick ten out of them. [Or] if you want to look at a certain subject or something that’s in the news, you can go out and search for that as well, but you can narrow it down a lot right in the beginning. The time our web editor spends, I’d say it is probably a few hours a week. Maybe not quite an hour a day, but something like that. So, I mean, there’s a little work that’s involved with it, but we didn’t have to create a new position or anything like that. “

So, has it worked? The answer is that curated video has moved the needle at Clinical Advisor – and now a number of other Haymarket sites as well.

“We really felt that video was just sort of the next progression and that everybody expects to be able to see a video on a website now. And I think that the metrics that we’re tracking show that video is really providing exactly what we expected. Already Waywire is adding about five to six percent lift on page views. And what we’re finding is that people stay on those pages a little bit longer.”

And now, with more video and more pages, Clinical Advisor is delivering new ad inventory as well.

“Our pharmaceutical advertisers really expect us to have multiple distribution channels for their ad and assets. They do still have print assets. They have banner ads. They also spend a lot of money on assets like video or clinical trials that they have a tendency to put onto the Brand .com website and then they spend a lot of money to drive people to that website. So what they’re looking for now is partners who can actually take that content and put it where their viewers already are. [In addition…] All of the pharmaceutical companies that have major advertising budgets, they have pre‐rolls.” Though those might be considered consumer related, but they all have video assets in some way, shape, or form that they really do want to try to drop into the appropriate websites to have people see how their new drug might work.”

And video is growing the Clinical Advisor community as well says Jim Burke:

“What we found is that we were able to have people come to the website because of the videos. We are just trying to take those logical steps to grow our digital business. My plan for the Medical Journals would be that early next year, we would have Waywire curated content on all of the sites.”

Share on Twitter

Curate This! – Industry Praise

NEWCOVER.FOOTER

Steve Case
Steve Case

"Curation will be one of the drivers in the next chapter of the Internet, as we continue to shift from a world of scarcity to one of abundance. Curate This! is a valuable guide book for publishers, marketers and merchants as they seek to leverage the growing importance of curation."

Steve Case fmr Chairman & CEO AOL, Chairman and CEO Revolution

Seth Godin
Seth Godin

"Urgent, erudite and entertaining, this is a book from a pioneer who cares (a lot) about what's going to happen next."

- Seth Godin - Author, The Icarus Deception

Douglas Rushkoff
Douglas Rushkoff

"Rosenbaum, the king and coiner of curation, finally shares the method behind the seeming madness of finding, collecting, and contextualizing the infinity of the net."

- Douglas Rushkoff, Author, Present Shock: When Everything Happens Now.

Bob Garfield
Bob Garfield

"Back in the day, there were, like, 20 magazines. The biggest was Reader's Digest, which just cherry-picked from the other 19 -- because who had the time to sift through everything? Now there are a squidrillion media sources, Glut is the disease, and -- paging Dr. Rosenbaum -- curation is the cure."

-Bob Garfield, Author and Host of NPR's On The Media

Jean-Louis Gassée
Jean-Louis Gassée

"Read this and curate. Seriously. Follow Steve Rosenbaum and respect both the work of creators and the intelligence of consumers. Steve’s book is a must-read for anyone yearning for a trusted, valued presence on the Web."

- Jean-Louis Gassée, Venture Partner, Allegis Capita, fmr Founder and CEO of Be Inc.

Lisa Gansky
Lisa Gansky

"The power of creation and distribution lies in the hands of the many. Rosenbaum reveals why and how curation is queen!"

- Lisa Gansky, Author, The Mesh. Why the future of business is sharing

Daymond John
Daymond John

"From my work at FUBU, to my gig swimming with Sharks on ABC - every day of my life is about Curation. From choosing a logo, to picking a company to invest in, to focusing on what I what my brand to be associated with, I curate. Today we're all overwhelmed. My friend Steve Rosenbaum was ahead of the curve. He predicted digital overload, and prescribed Curation at the cure. Now, with his new book, Curate This!, he's turning theory into practice. If your looking to help your visitors and customers find coherent content in the noisy web, this is the book for you."

- Daymond John, Author: Display of Power. Founder: Fubu, Star: Shark Tank. @TheSharkDaymond

Betsy Morgan
Betsy Morgan

"'Steve's book brilliantly explains the fine art of content curation and why it is essential in a world of infinite information. Read this book and become smarter about how and why curation makes readers better informed."

- Betsy Morgan, former CEO The Huffington Post, President of The Blaze

Morgan Spurlock
Morgan Spurlock

"As a filmmaker, we're used to knowing where to point the camera, and how to edit the raw film into a sharp, smart story. But now, thanks to digital overload, everyone has a flood of raw content, unedited - pouring into their inbox and their brain. Curation isn't a neat word, or a nice idea - it's essential, it's the only thing that makes content coherent. Rosenbaum gets it. He is a curator, and he knows how the world is wired. Pick up Curate This! and you'll be able to start curating your brand, your web site, even your life. "

- Morgan Spurlock, Filmmaker

Lauren Zalaznick,
Lauren Zalaznick,

"Curate This! is the comprehensive guide to "curation"--what it means, how to do it, and why it's important. But it also provides a deep, well-illustrated analysis of how our business-- and human --interactions are shaped by an ever-morphing digital realm."

- Lauren Zalaznick, Founder & Curator, The LZ Sunday Paper

Jon Miller
Jon Miller

"I remember a time when I had enough time to watch, read, and experience everything that interested me. Now with the web at our fingertips, amazing content is blooming. That's good. But finding what matters to me has gotten hard - very hard. Curation is the human act of finding valuable signal in the torrent of noise. Steven Rosenbaum, since his days at MTV, has been ahead of the curve. He's a creator and a curator - and with Curate This! he's penned a valuable guide to the best practices, tools, and thinking that will make the web work in the era of abundance."

- Jon Miller, Partner - Advancit Capital

B. Bonin Bough
B. Bonin Bough

"The next few years will be marked by organizations trying to figure out how to curate content from across the internet and deliver it in compelling ways to their audiences. This book has the road map to help you do that. Period!"

- B. Bonin Bough, Vice President of Global Media and Consumer Engagement, Mondelēz International

Jason Silva
Jason Silva

"Curation should serve as a kind of user-driven serendipity: look for something and find something else that is even more useful... this is not about curating a filter bubble, but about cultivating juxtaposing content streams to create spaces of unexpected connection... Steven gets it and explores that in this book"

- Jason Silva, Filmmaker / Futurist / Epiphany Addict

David S. Rose
David S. Rose

"In a world heading at a breakneck pace toward complete transparency and availability of everything everywhere, curation has become the new epicenter of value creation. Curate This, by Steve Rosenbaum, the world's leading expert on the subject, is the definitive manual on what it is, why you need to do it, and how to do it right."

- David S. Rose, Managing Partner, Rose Tech Ventures, NYT bestselling author of "Angel Investing"

Merrill Brown
Merrill Brown

"Few people make better sense of the complicated world of content and commerce than Rosenbaum. His utterly current take on curation reminds us that without committed curators like Rosenbaum the web would merely overwhelm most of us."

- Merrill Brown, Director - The School of Communication at Montclair State University, fmr Editor-In-Chief, MSNBC

Craig Newmark
Craig Newmark

"We're all dealing with a world that's feeding us Too Much Info. It all comes down to trust. We all need a hand finding information that we can trust, and Curation fills that growing void. "Curate This! " helps us understand curation, why it's important, and how we can provide clarity for ourselves and others. Together we can help one another manager information overload."

- Craig Newmark: Founder: Craigslist, Founder: Craigconnects.org

Bob Pittman
Bob Pittman

“Steve Rosenbaum understands that the next wave of digital success will depend on understanding the consumer – the content they want on whatever device or platform they want to use – and delivering it to them easily and seamlessly. Steve’s book is a great resource for the creators and curators focused on bringing the right content to the right audiences at the right time.”

- Bob Pittman, Founder, MTV, Chairman and CEO, iHeartMedia, Inc.

Ross Levinsohn
Ross Levinsohn

“Rosenbaum has his finger on the pulse of what matters now, and what the cutting edge looks like. Curate This! Is a testament to his deep knowledge of all things internet, and its a must read for those who care deeply about where things are headed"

- Ross Levinsohn, Executive Chairman of Scout.com

Laurel Touby
Laurel Touby

"The world is "simply throbbing with rich treasures,” as author Henry Miller once wrote. As the information landscape multiplies, you might as well be contemplating a junk heap. Curate This! gives you the tools to find, amplify and enjoy the treasures again."

- Laurel Touby founder, mediabistro.com startup investor/advisor

Tom Rogers
Tom Rogers

"'TiVo leads the way in the curation of video for consumers - we live it every day. So, it's great to see that publishers and marketers now have the wisdom and tools to curate content across the growing media landscape. Steve Rosenbaum is a leading expert in this emerging practice. With Curate This, his tips and tricks make curation accessible and actionable."

- Tom Rogers, President and CEO, TiVo Inc.

Steve Rubel
Steve Rubel

"Curation is the selfless act of separating art from junk. It requires a fine eye, incredible self discipline to positively edit yourself (and others) and a willingness to be patient that good things will come of it. Steve Rosenbaum's new book distills all you need to know about the "how" of curation into a single timeless volume that is, ironically, an artful form of curation in itself."

- Steve Rubel - Chief Content Strategist, Edelman

Jim Louderback
Jim Louderback

"Authentic, insightful and adept curators are the new media rock stars of the future. And no one knows more about how this world works, and how to curate better than Steve Rosenbaum. This book provides incredible insight both into the concept of curation and how to become a master practitioner. Want to be tomorrow’s media star? Buy this book today."

Jim Louderback - Web video pioneer, CEO Revision3

Dan Gillmor
Dan Gillmor

"Curation is the most important yet least understood part of building a successful digital media brand. Finally, thanks to Steve Rosenbaum, the best practices are no longer a mystery."

- Dan Gillmor, Author: We, The Media

Alison Stewart
Alison Stewart

"When I worked with Steve on MTV Unfiltered, the first mainstream user generated TV program, he was already keenly aware of the role of the curator. His was prescient about the power of sorting and cultivating content. He continues to study this important field and share his knowledge with others."

- Alison Stewart, Reporter NPR. Author: First Class

Will Richmond
Will Richmond

"Working with content is hard, and getting harder. Mixing content creation with content curation requires a voices, a vision, and a plan. in CurateThis! one of the web's leading curators - Steven Rosenbaum - opens his bag of tricks and takes you inside the emerging world of curation. It's wild ride into the future."

- Will Richmond, Editor and Publisher, VideoNuze

Alan M. Webber
Alan M. Webber

"If you want to keep up with the future, my advice is to keep an eye on Steven Rosenbaum. He was the first to name Curation Nation and now he’s the first to teach each of us how we can be a Curator. Today we’re living what he wrote about back then—which tells me that the best way to stay relevant is to read this book."

- Alan M. Webber, co-founder Fast Company Magazine

Jon Klein
Jon Klein

"Everyone in digital media is talking about curation these days - but Steven Rosenbaum has been doing curation for years, and doing it better than most. In "Curate This!" he generously spills his secrets of success, and arms readers with all the tools and insights they'll need to make sense of a cacophonous world for their followers, and make a bigger splash."

- Jon Klein, CEO of TAPP, former President of CNN/U.S.

Jim F. Kukral
Jim F. Kukral

"The Web is a massive museum of constantly changing content. Do you realize you can be the master curator of all that content and use it to drive sales, leads and traffic to your business or brand? In his new book Curate This, Steven Rosenbaum shares the stories and solutions of the web's leading Curators, giving you a road map of how you can do it as well."

- Jim F. Kukral - Author of over ten books and owner of Author Marketing Club

Brian Bedol
Brian Bedol

"Curation is an act of media creation. This book will help you understand why everyone needs to find good curators -- and why we should all become curators for ourselves."

- Brian Bedol, Bedrocket Media Ventures

J. Max Robins
J. Max Robins

"Media savants have long talked about information on the Internet as being a mile wide and an inch deep. Not if you consume "Curate This!" Steve Rosenbaum delivered one lollapalooza guide for anyone looking to strike the digital motherlode."

- J. Max Robins Executive Director Center for Communication

Brian Solis
Brian Solis

"The art of curation combined with social media, its partner in enablement, allows for content to travel to and also through people bringing to life a human broadcast network. Steve’s vision has shaped a new wave of technology startups, platforms and media channels that would empower everyday experts to create and curate content for networked audiences around the world."

- Brian Solis, Author: , What's The Future of Business, Principal Analyst at Altimeter Group

Jason Hirschhorn
Jason Hirschhorn

“Even in this age of automation where software is everywhere, Steve understands the importance of context, taste and point of view. Human curation is a must have navigational layer in a sea of infinite ideas. Curate This! is a great resource to understand how it’s evolving.”

- Jason Hirschhorn, CEO – REDEF, The Interest Remix Company

Chris Brogan
Chris Brogan

"Rosenbaum was a pro at this before you knew there even was a “this” to understand. His work teaches you to go deeper, deliver more value, and serve the people who have given you their attention. Dig in."

- Chris Brogan, CEO Owner Media Group.

Howard Morgan,
Howard Morgan,

"With the rising tide of content overload, curation isn't something that can be deployed without a roadmap and a gameplan. We’re all realizing that curation is essential to finding relevant, interesting videos, but figuring out how to do it well is hard. Now, Steve Rosenbaum, a leading expert in this emerging practice shares his own tips and tricks to make curation accessible and actionable. It’s a book you’ll want to keep handy as you build and navigate the ever growing video cloud."

- Howard Morgan, Partner: First Round Capital

Andrew Nachison
Andrew Nachison

"So many stories, so little time. This paradox of abundance has opened up new opportunities for people who are good at extracting gems from the networked culture's relentless gush of digital content. Whether you call them curators, editors, bloggers or something else, Steve Rosenbaum has compiled a useful primer on the state of the art."

- Andrew Nachison, Founder, We Media

Gary Vaynerchuk
Gary Vaynerchuk

"Curation is DJ-ing, taking content from around the world and bringing it into your voice. It is an enormous skill set. I think one of my biggest weaknesses is my lack of curation. Re-Blog on tumbler, Re-Tweet on Twitter - that's all Curation. Guy Kawaski's Twitter feed is all curation. Curation of other peoples stuff is the biggest weakness in my social media, so checking out Curate This! from my friend Steve Rosenbaum is just what the doctor ordered. I'm a beliver that curation AND creation of content go arm and arm, and learning the tips, tools, and tricks of curation is the best way I know to help use your knowledge to make content more coherent and contextual."

- Gary Vaynerchuk, Author: JAB, JAB, JAB, Right Hook

Rick Smolan
Rick Smolan

"A famous futurist (that would be Paul Saffo!) once predicted that one day value wouldn’t reside in raw information alone, instead it would be the result of "information refineries", the tools, technologies and individuals who help us navigate the deluge of data sweeping over us. That day has come and Steve Rosenbaum’s powerful "Curate This" is a wake up call to information providers of every kind, that curation isn't something that can be deployed without a roadmap and a gameplan. Rosenbaum, a leading expert in this emerging and increasingly essential practice, shares his own tips and tricks to help creators of every shape and size make curation an essential part of their workflow. Highly recommended!"

- Rick Smolan, Journalist and Author of “The Human Face of Big Data"

Sonia Arrison
Sonia Arrison

"Do you want to be a great curator? Then read this book. Steve Rosenbaum delivers how-to lessons in an entertaining and crisp prose -- exactly what curation was meant to be!"

- Sonia Arrison -- Author, 100 Plus

Jack Myers
Jack Myers

"Today, we’re all curators. For those of us who want the content we share and highlight to be seen, heard and read, and we all do, Curate This! is a must-have guide and hands-on resource. With billions of voices competing for attention, Curate This! helps your voice stand out and be heard."

- Jack Myers, Author: Hooked Up: A New Generation's Surprising Take on Sex, Politics and Saving the World

Robin Good
Robin Good

"The best way to understand something new is to sit and listen to the stories of those who are already doing something with it. Curate This! showcases some of the best ones to inspire and lit up your discovery of the content curation universe. Curators are the new content stars. If you have doubts about it, Steve Rosenbaum has collected ample proof to prove you wrong."

- Robin Good - Publisher MasterNewMedia

Shelly Palmer
Shelly Palmer

"40 years ago, in his seminal book Future Shock, Alvin Toffler understood that those of us who live in mass-mediated cultures were destined to suffer from information overload. Obviously, he was right. Today, rather than try and limit the volume of media we consume, there's a new generation of content organizers who are finding, sorting, and sharing relevant content. The socialization of content amplifies strands that find their audience, and now with Steven Rosenbaum's new book -- curators have a hands-on, how-to guide for putting this theory into practice. Buy Curate This! it's a map to the future. I hope Mr. Toffler agrees."

- Shelly Palmer -- Advisor, Author, and Host of Fox Television's Shelly Palmer Digital Living

Deanna Brown
Deanna Brown

"Curate This is a smart and simple look at the info world we live in - lots of noise, very few signals, and just smart people to guide us. Curators are a world that i know and love. Steve does a great job in sharing his perspective and inherent knowledge of this world."

- Deanna Brown, CEO In Residence, Samsung Accelerator / Internet Media Exec of 30+ years

Joe Pulizzi
Joe Pulizzi

"Content marketing has become an essential practice area for any business interested in growing and keeping their customer base. The art of curation is a critical cog that makes your content marketing go. You simply need to understand the intricacies of making content curation work for you. Curate This! will show you how."
- Joe Pulizzi,Founder - Content Marketing Institute

Waywire Chosen to Power Curated Video for Hub for NY Tech

— Digital.NYC Launched!

URL:  http://videos.digital.nyc/

NEW YORK, NY– Oct 2, 2014 – NYC Mayor Bill de Blasio announced Digital.NYC, an online portal that connects the city’s burgeoning entrepreneur community to investors and tech talent. New York City is “a natural and strengthening tech hub,” de Blasio said at a press conference in Brooklyn’s DUMBO neighborhood at the lauch.

de Blasio Digtal NYC

Waywire was on chosen to power the city’s first curated tech video channel Videos.Digital.NYC. “This is the first comprehensive, unified platform for an entire digital ecosystem,” says Gust founder and angel investor extraordinaire, David S. Rose. “Every single startup, investor, blog, news story, tweet. Every single thing. All pulled together from a dozen or more independent sources, normalized and cross-correlated.”

“Today the New York Tech scene is exploding. It’s alive with talent, innovation, passion, and capital,” said Steven Rosenbaum CEO of Waywire.com and Author of Curation Nation.Waywire is proud to announce our partnership in powering with videos. Digital.NYC, and powering the launch of an official online hub of the New York City digital and technology ecosystem.

“Cities don’t magically embrace new industries” said Rosenbaum “Here government either stands in the way, or lends a hand. Mayor de Blasio has taken a dramatic step to enhance and support New York’s newest growth industry.”

“Helping the startup community find meaningful and actionable content is a great opportunity to use our technology to make a contribution to the city. We’re excited to see Digital.NYC provide a central base for the next generation of billion dollar startups” said Rosenbaum.

About Digital NYC

Digital.NYC is the official online hub of the New York City digital and technology ecosystem. It is the result of a unique public/private partnership between the office of Mayor Bill de Blasio, the New York City Economic Development Corporation, IBM, and Gust.

About Waywire.com

The Waywire Enterprise platform currently provides video curation technology for sites including media, publishing, and e-commerce to include NY Magazine, AARP, BBC America, Columbia University, Time Out NY and hundreds more. Waywire.com hosts more than 600 channels of curated video content, driven by it’s patented technology #8,117,545, and 8,812,956. Investors include Rose Tech Ventures, Innovation Ventures, Ogden Capital, Next Stage Capital. First Round Capital, Eric Schmidt’s Innovation Endeavors, LinkedIn CEO Jeff Weiner, Reid Hoffman, Oprah Winfrey,

Waywire Networks adds tech firepower to Management, Advisory Boad

neilhuntNEW YORK, NY — Waywire Networks today announced that it has brought two remarkable technical talents into the company’s expanding video platform team.  Ben Fisher has joined as Chief Technology Officer,  bringing more than ten years of technology innovation and leadership from the video and social networking spaces. Neil Hunt,  the Chief Product Officer at Netflix Inc., has joined the company’s Board of Advisors.

Ben Fisher is a unique triple threat as a technology leader. An engineer and manager with a lifelong love of technology, he began writing code before his teenage years – working with local universities and a division of Sun Microsystems to discover network security vulnerabilities in server hardware. He eventually parlayed that experience into senior roles at Comcast and several B2C startups in New York’s tech ecosystem.

“At this moment in time, the debate between algorithm as recommender vs. human as tastemaker for video content adoption success is still an open one. Waywire’s cur

ation technology has implications for both these methodologies and its leadership in the video channel space generally means there are exciting opportunities for our team to innovate as video becomes more and more prominent,” said Fisher of his new role as CTO.

Neil Hunt, who joined Netflix 15 years ago, has been Chief Product Officer since 2002. Dr. Hunt leads the team responsible for the design and implementation of the Netflix service: content discovery, streaming delivery, apps and devices, and e-commerce. He has expertise in technology, product development leadership and strategy. He brings to the Waywire advisory team a deep understanding of where video has come from, and where, driven by consumer demand, it is going.  “It’s clear that consumers are being overwhelmed by raw content,’’ Hunt said. “I’m excited to work with the team and help consumers get the kind of granular content experiences that they’re hungry for, in particular in the narrowcast channels that Waywire is now building.”

Waywire CEO Steven Rosenbaum said: “Until very recently, technologists thought of video as a content item, and video creators have thought of tech as l

ittle more than a delivery medium.  Now we’re standing at the edge of a new era in which technologists like Ben and Neil are able to see the power and complexity of video, and embrace the challenges in a way that promises a whole new way to find, share, and organize video channels.” Waywire provides a video curation technology platform for enterprise-level video discovery, storage,  delivery, and curation. The network powers large sites, and a growing network of curated consumer-facing sites.

BenCirlce

Mr. Fisher worked at Comcast Corporation from 2011 to 2013 working on video technology, privacy and security initiatives relating to Comcast’s acquisition of NBC Universal. In 2013, he worked at HowAboutWe.com with a small, committed band of engineers that drew wide attention for their new way to approach the dating space and Ruby on Rails challenges. HowAboutWe was sold to Barry Diller’s IAC. From 2013 to 2014 he was at The Knot (XO Group), creating a technology backbone for the women’s lifestyle brand. Mr. Fisher graduated from Washington University in St. Louis.

Dr. Hunt joined Netflix in 1999. His previous career includes research in computer vision, and engineering roles in enterprise tools. He has served on the Board of Directors for Logitech International SA since 2010. Dr. Hunt holds a B.S. from the University of Durham, U.K. and a Ph.D. in Computer Science from the University of Aberdeen, U.K.

ABOUT WAYWIRE NETWORKS

Waywire Networks is video curation platform that provides publishers, brands, and web communities with technology to discover, curate and channelize quality video verticals. With video from AOL, Yahoo, Conde Nast, NBC, and hundreds of video sources,  Waywire powers sites including TimeOut, AARP, The Root, and many others. Angel and seed investors include First Round Capital, Rose Tech Ventures, Eric Schmidt’s Innovation Endeavors, Next Stage Capital, Linked In CEO, Jeff Weiner, Oprah Winfrey, and Linked In founder Reid Hastings. The Waywire Networks curation technology is protected under U.S. Patents # 8,117,545 and #8,812,956

 

 

Waywire Announces Expands Advisory Board

Waywire Networks today announced that it had elected four industry leaders to its Advisory Board.  Joining the Advisory board are Tim Hanlon, Richard Titus, Michelle Kraus and Mike Wheeler. A diverse group with backgrounds in technology, media, advertising, and digital video, they bring a wide breadth of understanding of the media industries roots and rapidly expanding future.

hanlanroundTim Hanlon is widely regarded as one of America’s most influential thought leaders in the fields of emerging media, marketing and digital technology.  Tim created and led corporate ventures practices at agency holding firms Publicis Groupe (VivaKi/Denuo) and Interpublic Group (Mediabrands/Velociter), overseeing nearly 70 early-stage investments and partnerships – with nearly three dozen successful exits (and counting) since 2006.  “As traditional television and online video continue to both mature and overlap, the harmonization of viewing behavior and business models are becoming more exciting, and important,” said Hanlon.  “Waywire’s Curated Channel infrastructure is poised to be a valuable bridge in modern video’s continued transition and ongoing evolution.”  Today he is the Founder/CEO of The Vertere Group, focused on the intersection of media, marketing and technology.

titusRoundaRichard Titus has been innovating in media and entertainment through his entire career.  A prolific internet entrepreneur and digerati Titus founded or co-founded seven companies,  since his first job as  a roadie and sound engineer for The Beach Boys.  He founded  Tag Media, which became the LA office of Razorfish.  In 2007 he joined the BBC as Controller, User Experience and Design at the BBC, overseeing its audience facing services on the Internet, Mobile, ITV and iPlayer. In 2008 he became the Future Media Controller for Audio & Music and Mobile.  Richard is an active angel investor and was named one of the Wired 100 and is a frequent public speaker and futurist. speaking on the impact of technology on the media and entertainment. In 2013 Richard co-founded Prompt.ly a mobile scheduling & payment services platform.

michelleRoundMichelle Kraus, PhD. is  an experienced technology and social media executive. Working with both public and private investors, Michelle has managed in times of exponential growth, and times of challenge. She’s facilitated waves of innovation, and has made her mark from her offices in Silicon Valley in both the tech world and politics. Whether she is working for global Boards of Directors, or arranging business partnerships for her portfolio companies — Michelle is passionate about people, innovation and new ideas.

WheelerRoundMike Wheeler is the managing partner in Westerly Partners, LLC.,  providing strategic, financial and technology solutions to early-stage companies focused on the new media and technology industries. Wheeler serves as an investor or board member to adfreeq, BBN Networks, ChyronHego, Cycorp, FanCandy, Masada OxyNol, Milenia3, Library Ideas, LocalVox, Morningside Partners, Reynolds Journalism Institute, SportsRecruits LLC. and Win View. Before founding Westerly Partners, Wheeler was president of e2enet, an early stage venture capital firm. He has more than 25 years of senior management experience at NBC, MTV, Showtime, The Financial News Network, Meredith Broadcasting and

Some Of The Biggest Names In Tech Get HOT with #Waywire.com

NEW YORK, NY–(December 12, 2013) – Some of the biggest names in technology are getting a new home on the web thanks to #Waywire.com,  the video curation and community site.

And while most video providers are pushing to provide more content,  the emerging curation ecosystem #Waywire.com is doing something counter intuitive,  focused instead, on providing less.

“People are overwhelmed with unfiltered abundance  said #Waywire curator Steven Rosenbaum.  ”When we started looking at the trends on the web,  what we saw was a shift toward smaller bite-sized chunks,  better human curated collections,  and clearly organized categories that users could explore without feeling bombarded with choice.”

Today,  #Waywire released it’s first 18 HotWires – collections of content created by some of the best known names on the web, and curated in conjunction with their feeds and sources. Among the thinkers who’s videos will be gathered and curated –  Jason Silva, the Singularity thinker and Life Extension Explorer, Bob Garfield,  NPR’s Host of On The Media and noted Advertising Futurist,  and Doug Rushkoff,  the Author and internet Entrepreneur.   Each of them will get their own #Wire on the service.

The site launched  today at www.Waywire.com/pages/hotwires

“We saw amazing content being lost in the noise” said Rosenbaum.  With audiences looking for context and relevance, we think that #Waywire has the opportunity to make web video navigable, sharable, and exciting.”

A #Wire is a collection of 7 Videos.   Sharp,  focused,  quality that is a mix of extraordinary technology and human editorial.

Waywire.com joins some of the leading sites on the web that have embraced the tighter is better approach to content.

-Twitter is 140 characters

-Vine is 7 seconds

-Instagram Video is 15 seconds

-Snap Chat vanishes

-A #Wire is 7 Videos

The future of the web is about smaller, not bigger.

We’ve partnered with 20 of the best known names in technology to launch HOTwires

Among the thinkers who’s videos will be present on #Waywire:  Robert Scoble,  Jason Silva,  Hermoine Way,  Doug Rushkoff,  LIsa Gansky,  Bob Garfield, Jonathan Zittrain,  Jeff Pulver,  Sonia Arrison,  Lawrence Lessig,  Seth Godin, Cindy Gallop,  Chris Brogan,  Brian Solis,  Tim Carter,  Sephanie Agresta,  Mark Cuban,  and Caterian Fake.

… the list will continue to grow.

The #Waywire.com site is powered by Magnify.net,  the leading video curation technology powering the web today.  Magnify powers sites from media,  publishing,  and ecommerce including NY Magazine,  AARP,  BBC America,  The Root,  Silicon Valley Bank, and more.

According to Howard Morgan, First Round Capital partner who is a #Waywire investor, “The vision of great curation, exemplified by Magnify.net‘s founder, and focus on sharing key videos with others through #Waywire’s wiring mechanism, will greatly further the shared vision of having users quickly discover videos to help them understand issues of interest to them, whether news, social issues, topics they want learn, or just great entertainment. This is a powerful combination.”

 

ABOUT MAGNIFY.NET/Waywire.com

The Magnify.net platform currently provides patented video curation and discovery of video for more than 90,000+ publishers, ecommerce sites, and communities. The Magnify.net curation technology is protected under U.S. Patent # 8,117,545

Waywire is a social video network that lets you discover, create and share videos that matter to you. Unlike video hosting sites, members of the #waywire network can pull content from anywhere on the Web for their collections. Content from more than 200 news, opinion, entertainment, lifestyle and sports publishers is currently available. #waywire directly curates more than 40 hours of fresh programming from trusted voices every day. Angel and seed investors include First Round Capital, Eric Schmidt’s Innovation Endeavors, Linked In CEO, Jeff Weiner, Oprah Winfrey, and Troy Carter

Magnify.net and #Waywire, working together for you.

It has been a little under two weeks since the announcement of Magnify.net’s acquisition of #Waywire.com. And one of the natural questions that have risen is ‘what changes will be made to the site?’ We are interested in what you have to say, after all, YOU are the content creator. We are here to empower you and give you the tools to find, curate, and share your videos.

Anyone can create content, but the key is to bring effective curation into play. The amount of published content online is fast growing, and it won’t stop. There are more than 750 million websites now in comparison to the 8 million in June 2000, according to Netcraft.com. We want to know what we can do to help you cut through the clutter and get your content noticed.

What changes do you want the site to have? What should we keep? What will make #Waywire better to enhance your curation needs?

If you were or still are an initial user, you already know that #Waywire has one of the largest libraries of curated videos on the Internet. Now with the help of Magnify.net, we aim to give you a better, unique, high quality video curation experience.

Big things are about to happen in the world of video curation. We urge you to stay tuned to see what Magnify.net and #Waywire have in store for you.